With New York boutique
The Little House, designers Savania Davies-Keiller, Joel Alexander Morales and Michael Capotosto have created an intimate, personal retail experience that's not only a joy for customers, but offers them the perfect vehicle to sell their own sartorial creations.
The Little House sells original menswear and womenswear created by its three owners. To keep the interior space evolving constantly, the store also carries art, ceramics, custom-printed periodicals, vintage memorabilia and limited-edition candles.
The Little House is just one example of a retailer exploring smaller markets, diversifying their merchandise offerings and investing in seemingly counterintuitive ventures in order to reach untapped audiences in a tough economic climate. Subscribers can read our full report,
New Kids On The Block.