EOQ: Hong Kong's new design brand

Matt Pepper, Lane Crawford's former buying manager, has launched a new Hong Kong-based design company called EOQ.

Industrial designer Michael Young has created the brand's first collection, a range of chairs, stools and tables made of recycled aluminium. This will be added to in September, when a new lighting collection will be launched.

Young says of his design process, "I realised that if I could capture the engineering skills employed by local industry [in Shenzhen] and put that depth of knowledge in aluminium research in furniture design using a similar mass-produced nature, I could design a state of the art and relevant chair."