The Gobi x My Name Is Simone: water fun

French designer My Name is Simone has teamed up with Gobilab to give its eco-friendly water bottle a new summer look. The Gobi can be personalised thanks to its removable coloured tag, and a range of character cards that can be inserted in the slot at the centre of the bottle.

The nine character cards, each with their own name and personality, can be changed to match the nine colours of the Gobi, so being eco-friendly remains fun for customers.

The free app Eaupen, a pun on French word "eau" for water, allows users to find free water fountains in their local area, helping them to avoid buying plastic bottles and adding to landfill.