Pantone's executive director Leatrice Eiseman said of the choice, "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating colour that gets the adrenaline going – perfect to ward off the blues. Honeysuckle derives its positive qualities from a powerful bond to its mother colour red, the most physical, viscerally alive hue in the spectrum.”
WGSN-homebuildlife's colour direction for S/S11 can be viewed here.
