More complex than the store in Paris, Guixé calls the new store an "enhancement of the concepts of the classic Alessi shops". Unlike the Milan showroom, the new location is all on one level, spread across the ground floor with large display windows that flood the store with natural light. The 170 square metre space is divided into four sections, each with their own unique style. The interior has been designed as a set that will continually evolve and will play host to exhibitions or temperary presentations. The space also includes a museum, shop, and the 'Wunderkammer', a small, slightly hidden area reserved for Alessi's most precious objects.
President and namesake of the retailer, Alberto Alessi said, "I thought Marti was the ideal person to provide a setting for Alessi's increasingly complex catalogues; a setting that would be refined as befits our role as a manufacturer of Italian design, but also relaxed and not dull and self-important."
