Beauty retailer Sephora and fragrance and flavours company Firmenich have partnered to create The Sensorium – a multi-sensory, interactive fragrance exhibition. The Sensorium is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art.
The Sensorium seeks to educate consumers about the history and art behind fragrance, and explores the emotional reaction that we have to fragrance.
WGSN loves the Fragrance Bar, where similar to a wine tasting, guests smell unbranded scents, discovering preferences based on instinct instead of marketing messages or bottle appearance.
The exhibit runs through November 27; click here for exhibit hours.
