The new concept store from Tomorrowland's creative director,Yasuhiro Sasaki, offers a mix of design, apparel and lifestyle products on a quiet Tokyo street. Heroomtage opened in March, and stocks a balance of 70% new and 30% vintage wares.
Designed by Studio Anagram Inc, the store's interior contains antique-inspired furniture and utensils imported from Belgium. A serene browsing mood is created using white-painted brick walls, dark wooden floors and natural-toned fixtures.
The store carries a curated range of lifestyle products, from elegantly scented candles, artful yet practical ceramics and hand-woven fabrics to natural skincare products and food, as well as women's and men's apparel and accessories. WGSN-homebuildlife subscribers can read our full report here.
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