|Sainsburys Christmas 2012 preview, London|
The emphasis is on food for Christmas 2012, with consumers expected to buy into low-cost fine dining at home during a double dip recession. At this summer's previews, supermarkets were specifically promoting British produce in an attempt to aid the recovery of Britain's first such recession since the 1970s.
|Tesco Christmas 2012 preview, London|
Food is displayed in its raw and most pure form as if being sold at a traditional farmer's market - with wooden crates and wicker baskets used to display everything from fruit and vegetables through to homemade lemonade and wine. Trolley carts are also used as a charmingly traditional way to display anything from food produce through to home accessories.
|The Conran Shop Christmas 2012 preview, London|
Subscribers can read our full VM report on the trend here.