|The BIG Chair Project; photo David Parry/PA|
British chef Jamie Oliver has teamed up with design brand Fritz Hansen to celebrate ten years of his restaurant Fifteen - by auctioning off an army of Arne Jacobsen's famous Ant chairs, each one customised by one of twenty different artists and designers.
|Food In Flight by Quentin Blake; photo David Parry/PA|
The BIG Chair Project - which launches today - includes pieces by Sir Paul Smith, Christopher Bailey of Burberry, Matthew Williamson, Sarah Burton of Alexander McQueen, Quentin Blake and Cath Kidston, as well as special pieces customised by Oliver himself.
|Hand-Massaged Petal Chair by Sarah Burton for Alexander McQueen; photo David Parry/PA|
Each piece is available to bid for online, with money raised going to Oliver's Better Food Foundation - the charity that aims to empower disenfranchised young people by training them to enter the restaurant industry.
|Lumberjack by Superdry; photo David Parry/PA|
The auction will close at a special event in October, whre a last-minute addition to the line-up - Tracey Emin's design - will be revealed and auctioned on the night.
|The Burberry Stud by Christopher Bailey; photo: David Parry/PA|
The Ant chair also celebrates an important anniversary this year - its 60th, having been designed by Arne Jacobsen in 1952.
|Luvly Grub by Paul Smith; photo David Parry/PA|
|Paradise by Matthew Williamson; photo by David Parry/PA|
|A Pear of Chairs by the Liberty Art Fabrics Design Studio; photo: David Parry/PA|
|Dragon's In The Kitchen by Quentin Blake; photo: David Parry/PA|
|Food Fight by Barnaby Purdy; photo: David Parry/PA|
|Pink Drizzle by INSA; photo: David Parry/PA|
|Fifteen JOuy Bilee'by Emma Tissier; photo: David Parry/PA|
|Rise & Shine by Cath Kidston; photo: David Parry/PA|
|Truly Scrumptious by Julian McDonald; photo: David Parry/PA|
|The Hipstamatic Chair by David Loftus & Jamie Oliver; photo: David Parry/PA|
|Production Line by Ricardo Cinalli; photo: David Parry/PA|
|Superseat by Superdry; photo: David Parry/PA|