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| The SuperCool at Melbourne Central Greenhouse; photo by Marsha Golemac |
Melbourne-based retail concept
The SuperCool is a mobile emporium which pops up across the city, with product tailored to fit the neighbourhood it is in that day.
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| The SuperCool's semi-permanent store at SO:ME space; photo by Marsha Golemac |
Launched in November last year, The SuperCool's eight locations so far include a loading dock, a market, a mechanics' garage, and a greenhouse.
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| The SuperCool at SO:ME space; photo byMarsha Golemac |
The brand now also operates an online store, and has opened a semi-permanent shop at
SO:ME Space in
South Melbourne Market.
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| The SuperCool at SO:ME space; photo by Robert Go |
Its wares are a mixture of items sourced from around the world, including stationery, accessories, magazines, wall decor and vintage collectibles.
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| The SuperCool at St Ali Cafe; photo by Marsha Golemac |
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| The SuperCool at St Ali Cafe; photo by Marsha Golemac |
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| Photo by Marsha Golemac |
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| Photo by Marsha Golemac |
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| The SuperCool at SO:ME space; photo byMarsha Golemac |
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| Photo by Marsha Golemac |
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| The SuperCool at SO:ME space; photo byMarsha Golemac |
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| The SuperCool at SO:ME space; photo byMarsha Golemac |
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| The SuperCool at SO:ME space; photo byMarsha Golemac |
